One of the hardest pages to write for your blog can be the about me page. Sure, we all have a story but how the heck do you tell it in a way that interests your readers? What do you include? What shouldn’t you include?
One of the biggest mistakes bloggers make with their about me page is writing it much like they would a bio for a social media site. While this may contain all of the information your readers need is it really written in an interesting way that gets your message across? Does it capture their attention and make them want to follow you on your journey? In most cases, if you stick to the short bio, the answer is no.
This isn’t an essay but rather a practice in creative writing. No, I don’t mean make up a story. Rather, use the same descriptive language as you would in a short story. Think of yourself as a character in your life and really get in there and describe your experiences, emotions, goals, and ideals. This will keep your readers wanting more, and let’s face it..it’s more fun!
I want ( note I’m not saying you should or it would be cool if you did but rather I want) you to take liberties here. It is the about YOU page. Make it a reflection of your own personality. However, there are some basic things that should be on your about you page.
The Basics of the About Me Page:
While some people say to wait on this page for me as soon as you have your hosting you should start thinking about what you want to include on your about me page. This can help you find and stick to a tone for your blog. Think of it as your blog’s personality. Will it match your own? This will be easier to determine once you have the story you want to tell down in writing.
Start your page with a strong one-liner. This could be something that your audience can connect to, something striking to grab their attention, or even something funny.
This will be the basis for the rest of your page and ultimately your blog. Do you want to be known as a professional, a comedian, or a romantic? There are so many options here. However, planning and coming up with one that really speaks to you and your personality is key here.
Remember that everything you write or do on your site all comes back to branding. What does your brand represent? So many make the mistake of thinking that their branding is simply their logo or signature fonts and colors. However, your site’s personality plays just as important a role in your business’s brand. ( Even if you aren’t selling anything your blog should be treated as a business. It will help in planning and later in monetization if this is something that you are interested in. )
Introduce Your Readers:
I know what you are thinking here. “I don’t even know who my readers are yet!” It’s ok. If you were along for the ride on our post on starting your own blog you came up with your reader profile. ( If you weren’t I highly suggest checking it out for awesome tips and tricks to start your own blog).
Once you have your ideal reader picked out you can start to think about their pain points and how you can help them. No, we aren’t talking about Fibromyalgia today. Pain points are problems that your reader has. Your task ( should you choose to take it ) is to figure out how you can help them with those problems and why they should let you help them rather than Ted the guru or someone else. ( No Teds or gurus were harmed in the making of this post).
Remember: Use your pretty words! Take that creative writing we talked about earlier and really tell the story of your ideal reader in a way that resonates with your soon to be readers. Turn your ideal reader into a character. Give her ( or him) a family, a house, a dog. Really tell a story rather than saying “I can help you with ( insert problem here)”.
Add a Picture:
It is important to have a picture above the fold. ( Basically, the top half of your website before your reader would have to scroll any.) This way they can connect a face and make up a voice for the story you are telling. What? Don’t tell me you don’t all read things in the voices you think people would have.
How you want this picture to look is up to you. However, remember that this too is part of your branding. You can do a professional picture for some niches. ( This is preferred if you are trying to position yourself as an authority on some topics including blogging, business, etc ) A funny picture works for many bloggers who aren’t really in the business world. It can help to add personality and really let your readers know the person they are getting their information from. One of my main mantras in life is to never take myself too seriously. For this reason, I decided against going with a professional photograph. It just felt too stuffy for my personal brand.
Introduce Yourself and Your Brand:
Now is the time to really tell your story. Who are you? Why did you decide to start blogging? This is one of the few times on your blog that you will really want to focus on yourself rather than your readers. Although it is important to note that this should be a story about something that your target readers can connect to and feel a part of.
I know that for some topics you may cover this can be difficult. Some things are just harder than others to share and to think about enough to really formulate a good story of the events. However, when you think of the blogs that you enjoy reading it would be safe to say that those you are more connected with and feel invested in have been completely honest and open about their lives and experiences. Don’t just give bullet points here. Really open up and let your readers know why they need to read more of what you have to say, and tell it in a way that draws a picture for them and draws them into your story in a way that connects it to their own personal story.
Tell Your Visual Story:
Studies have shown that more often than not your images will get more attention than the actual words. For this reason, it is important to really tell your story with this second image. While your first image lets your readers meet you the second will help the readers to better understand your life or your values. An image of you with your children or pets may be good for some niches while a picture of you working may bet better for others.
Set Your Expertise in Stone:
Finish your story off with information on why you would be the best to help your readers with their pain points. Really take time to show your expertise. If you are doing an education blog you would want to highlight any time teaching. If you are doing a home decorating blog tell your readers about your previous work.
While the sections before this should tell a creative story that is relatable this section tells your readers more serious information. It lets them know that you are someone they will learn a thing or two from. What are you going to do for them? ( This can also be good for self-accountability. When you put into words what you plan to put on your blog you are setting up accountability to actually put it there.)
Call to Action:
Ok, if they made it this far you have their attention! Take that opportunity to suggest signing up for your newsletter or joining a facebook group! Use this finisher to really draw them in and keep them in your tribe!
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