Every blog regardless of size or niche should be concerned with branding. Branding your blog will help your readers to understand just what to expect from your content and will help to set you up as an authority or trusted source in your field.
Many times, newer blogs make the mistake of stopping with an original logo when it comes to branding. However, it is so much more than this! Branding your blog includes everything from the design elements to the tone of voice used in each post.
We’ll look at aspects of branding today and why they are so important in setting yourself up as a voice to be heard in your niche.
Defining Your Brand
Once you have the idea for a topic you want to write about it is important to think about how your voice will differ from others in the field. Will you take a more whimsical approach or perhaps a straight-laced facts only approach?
This voice is one of the most important aspects to consider when it comes to defining your brand. It will help to determine colors that you should use, fonts that will best portray your message, and even posts that you plan to do. Believe it or not, each of these things is included in branding your blog.
Your Design Scheme
Naturally, the design of your blog has a lot to do with your branding. Those who want to take a more lighthearted approach to their writing may prefer bright colors whereas those who are doing more technical writing may want to stick with basic colors. If you are working on a budget there are a number of places where you can find low-cost high-quality themes to work from as a basis for your brand. The free themes available from WordPress work fine in a pinch. However, for a truly personalized experience, it is best to invest in a high-quality theme. A few of my favorite places for great themes are Creative Market and Etsy.
When looking for a theme it is important to think of aspects like the ease of changing the colors, fonts, and other aspects to best fit the mood of your site. Many come with options that allow you to do this through the customize menu rather than needing to know any CSS.
Your Signature Colors
Branding your blog involves finding signature colors and sticking with them. This means that your design elements should all fall within the same color palette, or at least be in the same neighborhood. This will not only help you in coming up with future design endeavors but helps readers to have a sense of familiarity with your work.
One recent study showed that readers are more likely to engage with content that they feel familiar with. Our brains are wired in a way that we choose the familiar over something new because we process it better. This, as the study showed, is why we more often than not choose the same song over and over on a playlist of music rather than venturing to new things.
A fantastic tool that I use when coming up with a color palette is coolors.co. You can browse through pre-created palettes or come up with your own. I love using this tool for inspiration.
Your Font Choices
Just as important as the colors you chose are the fonts that you go with for your site. Ideally, it is best to have 2-3 fonts that you use throughout your site. This includes your Pinterest images, Instagram images, and other things that you may think of more as separate from your site. However, these are all a part of your personal brand and should be a unified piece.
My absolute favorite place to find fonts is Creative Market. They have a ton of great font bundles at low prices to get you started.
Finding Your Voice
Your voice or the tone of your blog is just as important to branding your blog as the colors, fonts, and other design aspects. Think of some of your favorite brands. Each of them has a unique voice or persona that more or less remains constant. Regardless of how large or small, your personal brand is it is important to really understand and embrace your personal voice.
Take some time to think about the aspects of your personality that make you unique. Perhaps you are a pro at cheesy puns or the go-to person in your circle of friends for advice. These aspects of yourself will help you to really develop a clear voice and define a tone for your writing that will be unique and inviting to readers.
Be True to You
As we’ve mentioned in a few previous posts, the single most important aspect of branding your blog is being true to yourself. Being a copy of others will not feel as genuine and in the end, it will not keep readers interested because it is not unique or honest.
Take some time to really think about the things that make you who you are and let them shine through your blog.
I would love to see some of the ideas you guys came up with so be sure to link your sites below in the comments!
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